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How to make your space irresistible.

Photos, words, and the small details that turn a listing into a booking.

6 min read · GÜÜR Editorial

A ballroom dressed for an event

The space you're renting is great. The job of your listing is to convince a stranger of that, in about thirty seconds. Here's how the hosts who get booked the most do it.

1

Light is the whole game.

Shoot in the hour after sunrise or the hour before sunset. Skip overhead fluorescents — they flatten everything. If you only have one window, set up perpendicular to it so the light wraps around the room instead of blowing it out.

A sunlit room with light wrapping across the floor
2

Show the space, then show life in it.

A planner needs both. Start with three clean wide shots from the corners. Then layer in detail: a record on the turntable, an open laptop, two coffees on the counter. The wide shots help them imagine the space. The detail shots help them imagine the night.

A restaurant space set for a gathering
3

Write the title like a postcard.

Skip the adjective parade. "Sunlit penthouse with skyline view" beats "Stunning luxury executive suite for premium events." Concrete nouns and one quiet detail is plenty.

A penthouse with a skyline view
4

List what is actually included.

Projector, sound system, folding chairs, dishware, parking — list every single one. Half of inquiries come down to "do you have X." Answering up front saves a round of messages and signals to the guest that you have done this before.

A conference room laid out with chairs and equipment
5

End with a single sentence about the neighborhood.

A guest is also booking the walk to your door. A line about the cafe across the street, the riverbank ten minutes away, the late-night kiosk on the corner — that's the thing that turns a maybe into a yes.

A street in the Sükhbaatar district of Ulaanbaatar

If photography is the part that worries you — don't. GÜÜR sends a photographer out for free for every new listing in Ulaanbaatar. Mention it when you finish your listing and we'll get one on the calendar.

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